Pharmaceutical Business review

Veeva introduces promotional materials management solution

PromoMats will enable life sciences companies to manage promotional material life cycle including concept and strategy, association of claims and reference documents, besides medical, legal and regulatory review.

The solution is built on the Vault Platform, a cloud-based multi-tenant architecture.

PromoMats solves the complex promotional materials management challenges by combining streamlined functionality for compliance and collaboration with the help of cloud computing, the company said.