Veeva claims that its Pharma CRM solution combines complete functionality for specialty care, primary care, managed markets and KOL management in a single application, empowering teams to integrate their strategies for optimum success.
Veeva CRM is in use by over 50 biopharmaceutical companies worldwide, running on multiple mobile devices such as Apple iPhone, Apple iPad, BlackBerry Smartphones, Windows Mobile, and Tablet Pcs, the company said.
Veeva Systems CEO Peter Gassner said that the company is now salesforce.com’s premier Independent Software Vendor (ISV) partner for sales force automation in the pharmaceutical and biotechnology segment. This expanded partnership will further fuel our success.
salesforce.com Platform and Marketing executive vice president George Hu said that Force.com is a proven enterprise platform that powers the most sophisticated apps in highly specialized industries, such as pharma. The expansion of their work with Veeva will accelerate pharma customer success with cloud computing.
Veeva Systems is a provider of multi-tenant SaaS-based solutions for the global life sciences industry.
Force.com is salesforce.com’s enterprise cloud computing platform. Force.com helps companies to build and deliver business applications in the cloud, including the database, real-time customization, analytics, real-time workflow and approvals, programmable cloud logic, integration, real-time mobile deployment, programmable user interface and Web site capabilities, the company said.