Pharmaceutical Business review

Wyeth’ Unit Launches Gender-Age-Specific Adult Multivitamin Line

Wyeth Consumer Healthcare, a division of Wyeth, has reported the availability of a new, gender and age-specific adult multivitamin line. It is developed to help meet the nutritional needs of women and men.

The Centrum Ultra line of multivitamins is specially formulated for women and men to help ensure that they are getting recommended amounts of key vitamins and minerals each day, based on one’ gender and age.

Paul Sturman, president of Wyeth Consumer Healthcare, said: “We listen closely to the needs of our consumers and combine these insights with the latest nutritional advances. Centrum Ultra provides a new, scientifically advanced option to meet consumers growing demand for gender-and age-based multivitamins.