The magnesium supplement that is free from gluten and sugar leverages microencapsulation technology.
Bear or cube-shaped chocolate-like units of the supplements are available at 20 supplements per blister-pack.
Anlit sales and marketing vice president Shai Karlinski said, "Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations — they like flavorsome products that are smooth, soft and easy to chew."
The stable and effective matrix composed of hydrocolloidal fibres and plant oil, sustains its active ingredients.