"CPR’s extensive expertise in a variety of healthcare and life sciences marketing campaigns will give us a strategic advantage, and distinctly deliver our message, to better leverage our position in the marketplace," said Edward Masterson, senior vice president of Consulting Operations at Alliance Life Sciences. "We are confident that CPR’s seasoned team of business-savvy communicators will give us a critical advantage, and we look forward to a rewarding collaboration for years to come."

CPR will deliver a multi-faceted campaign that highlights ALSCG’s services of revenue contract management, government pricing, process and change management, contract life cycle management and information management. This strategy will position ALSCG as a national leader among biotech and pharmaceutical manufacturers, medical device manufacturers and other key stakeholders in the value chain. "Alliance Life Sciences has made significant contributions to the healthcare market, and we are gratified to develop and execute strategies that bring these to light," said Joseph Carabello, president and CEO of CPR Strategic Marketing Communications.