According to the latest market report published by Future Market Insights titled ‘Behavioural Health Market: Global Industry Analysis 2013–2017 and Opportunity Assessment 2018–2028’, the global behavioural health market is expected to expand at 3.4% compound annual growth rate (CAGR) over the 2018-2028 forecast period.

North America is expected to hold the highest revenue share in the global behavioural health market over the forecast period. Currently, more than 43.8 million adults in the US are suffering from mental illness, which is fuelling demand for behavioural health services. Developing economies are witnessing large demand for homecare services, day-care services, and internet-counselling services, which is further expected to increase revenue growth in emerging markets.

Global behavioural health market segmental analysis and forecast

The global behavioural health market is segmented based on service type, disorder type, and region.

Based on service type, the market is segmented into sections such as outpatient counselling, intensive case management, home-based treatment services, inpatient hospital treatment and the emergency mental health service. The inpatient hospital treatment services type segment is expected to represent the highest revenue share in the global behavioural health market. Home-based treatment services are expected to gain popularity among people in the coming years and this segment is expected to expand at a CAGR of 4.0% over the forecast period.

Based on disorder type, the market is segmented into categories such as anxiety disorders, bipolar disorders, depression, eating disorders, post-traumatic stress disorder (PSTD) and substance abuse disorders. Among all disorder types, the anxiety disorder segment is anticipated to continue to lead the global behavioural health market due to a high patient pool globally and high adoption of behavioural health therapy among patients suffering from anxiety issues. According to the World Health Organisation (WHO), 260 million people worldwide are suffering from anxiety disorder.

Increased exposure to drugs and alcohol among young adults and strengthening insurance coverage policies for mental health are identified as key trends among end-users in the global behavioural health market. In addition, rehabilitation programmes for substance abuse disorder patients, outpatient counselling for attention deficit hyperactivity disorder (ADHD) affected children, and campaigns to spread awareness regarding mental disorders and drug addiction are some of the major factors that are driving the growth of the global behavioural health market.

Government initiatives to reduce the burden of mental illness and rehabilitation services by non-government organisations (NGO) are further expected to positively impact revenue growth of the global behavioural health market.

Global behavioural health market competition analysis

The global market for behavioural health is fragmented with many local and regional level players operating in the worldwide market.

Some of the key players featured in the global behavioural health market report include Acadia Healthcare Co, Universal Health Services, Magellan Health, National Mentor Holdings, Behavioral Health Services, Behavioral Health Network, North Range Behavioral Health, Strategic Behavioral Health, Seton Healthcare Family (Ascension Health) and Ocean Mental Health Services.

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