PHT built their new website to be a source of interaction with clients; all features and functionality were designed to address each client’s needs. The homepage contains the most relevant and current information available about PHT and gives visitors easy access to key sections of the website without confusion or distraction.
PHT Vice President of Marketing and Product Management Sheila Rocchio, MBA, said:
"This is more than a website. It’s an online community where the pharmaceutical industry and patients can easily access and share information. They can leverage technology to conduct better research that speeds new drugs and therapies to market and improve the quality of life for us all."
No other website in PHT’s market segment offers the same level of content, taking pharmaceutical companies from start to finish and teaching them how to leverage eClinical technologies. It is dynamic, updated frequently, and full of information in whatever form the visitor desires, with resources including:
"We wanted to offer more than a company and product website," explained PHT President and CEO Philip Lee. "phtcorp.com arms drug companies with relevant, up-to-date information they need to make decisions with confidence at every phase of clinical research."