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news.The American Lung Association has announced that it will collaborate on a new, far-reaching influenza public awareness initiative with Sanofi Pasteur, a leading influenza vaccine manufacturer.
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The American Lung Association will expand its annual influenza awareness efforts to educate the public about influenza and the need for vaccination through support and resources from Sanofi Pasteur, which has supplied influenza vaccine for nearly 40 years in the US.
This American Lung Association’s educational initiative, named Faces of Influenza, will be launched this autumn to encourage influenza vaccination among high-risk groups such as the elderly and children, their contacts, and healthcare providers, as well as among the general public. The campaign will also be available online, featuring a variety of interactive components.
“Influenza can be a deadly disease that many people do not take seriously,” said John Kirkwood, president and CEO of the American Lung Association. “Through this collaboration, the Lung Association is able to embark on an aggressive public awareness and education effort for the upcoming season to educate healthy and high-risk people about the dangers of influenza and the need to get vaccinated every year.”