Showing off its vertical prowess, analytics software maker SAS Institute Inc has launched a unique "software exchange" forum for its vast pharmaceutical customer base. The forum - dubbed PhUSE, for Pharmaceutical Users Software Exchange - will hold its inaugural conference in October near SAS' European headquarters in Heidelberg.
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PhUSE is being billed as a “knowledge exchange” event for SAS software professionals. Leading pharmaceutical firms like AstraZeneca, GlaxoSmithKline, Pfizer and Roche are managing the agenda. PhUSE is a non-profit organization. Pharmaceuticals is one of SAS’ strongest verticals. This is the first time the major analytics software vendor has crafted a user event around a key vertical sector.