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news.Symetix, the pharmaceutical business unit of Key Technology, has hired Denver-based interactive marketing agency 90octane to implement a highly targeted lead generation campaign.
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Online media and pay-per-click (PPC) advertising will send prospects to a landing page featuring the OptyxSG/P. The OptyxSG/P is an optical inspection system that monitors the quality of softgels, capsules and tablets for the pharmaceutical and nutraceutical manufacturing industries.
The landing page will include the offer of a white paper, and 90octane will deliver registrant information and tracking statistics to Symetix.