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news.Genomma Lab Internacional, a Mexican over-the-counter pharmaceuticals and personal care products company, has launched the personal hair care product line Ma Evans.
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The new product line contains five SKUs in the anti-hair loss shampoo, anti-hair loss treatment and hair gel categories, the company said.
Genomma Lab acquired the Ma Evans brand in 2007. With this launch, Genomma Lab said that it is reinforcing its presence in the hair care category, in which it currently participates under the anti-dandruff shampoo brand Medicasp.