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news.Baywood International's wholly owned subsidiary, Nutritional Specialties, has signed an exclusive distribution agreement with SVG Dis Ticaret to expand the existing distribution of its LifeTime brand of products into the Turkish market.
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As part of SVG’s valued-added distribution capabilities, the pharmacies prepare a sales package consisting of a marketing plan, product displays, literature and training seminars for the pharmacists and their assistants. On behalf of the LifeTime brand, they will also invest in public relations, sales promotion and press coverage to enhance the products’ visibility and the credibility in the market.
Presently, there are approximately 45 products under the LifeTime brand that are registered and being sold into the Turkish market. LifeTime’s brands include vitamins and dietary supplements.
Neil Reithinger, president and CEO of Baywood, said: “Currently, the LifeTime brand ranks as number two in Turkey and is available in approximately 650 pharmacies. With this new distribution agreement with SVG, we expect to establish a significantly greater presence for the LifeTime brand and continue to build our network of pharmacies in the Turkish market.”