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news.Instead Healthcare has signed a joint venture agreement with Hong Kong-based Health Sciences for the launch and distribution throughout the Asia Pacific region of its unique, patented feminine hygiene product, Instead Softcup.
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Instead’s Softcup is said to be a unique advancement in menstrual protection, offering women increased protection and ease of use during their periods. Cleared by the FDA, Softcup is made entirely of hypoallergenic, non-toxic, and non-absorbent materials. Because it is positioned entirely internally, Softcup can be worn during all types of physical activity, including sex, without revealing any trace of protection.
Instead Healthcare and Health Sciences, a fully integrated manufacturing and distribution company, plan to coordinate the timing of the launch with the 2008 Olympic Games in Beijing in August 2008.
Distribution of Softcup in China, Hong Kong, Taiwan and Asian countries is being finalized, with the addition to have South Korea, Middle East countries and Australia/New Zealand duly represented before the end of 2008.
It is anticipated that the agreement will result in Softcup products being distributed in over 30 additional countries over the course of the next few years.