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news.AdvantageMS has collaborated with StayinFront to improve data quality and master data management for life sciences organizations.
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StayinFront is a global provider of CRM systems and mobile sales force effectiveness tools.
Using StayinFront CRM systems, which run on AdvantageMS National Provider Database, users can have real-time access to the accurate healthcare provider data.
AdvantageMS president John Ryan said when master data management effectively intersects with CRM, life sciences field reps can gain a competitive advantage because they are getting a more accurate assurance of data quality when and where they need it.