Advertise With UsAdvertise on our extensive network of industry websites and newsletters.
Get the PBR newsletterSign up to our free email to get all the latest PBR
news.Axxess Pharma, a Canada-based pharmaceutical and nutritional supplements provider, through its subsidiary AllStar Health Brands is planning to launch a line high protein, fat burning Ready to Drink (RTD), protein meal replacement products in the fall of 2014.
Subscribe to our email newsletter
According to the company, early launch of these products was fueled by the strong feedback from many national retailers in the US.
The company has been working with its Australian distributor and formulator, and has developed a suite of high demand, high-quality products.
It is believed that these meal replacement/protein drinks have several advantages over the competition.
Axxess Pharma president Daniel Bagi said the timing is perfect for these new products, especially with the high level of interest shown from the company’s ECRM buyers’ meetings of last week.
"Thanks to the R & D efforts in Australia, we have developed a great tasting product with the added benefit of being able to integrate L-Carnitine into the formula, giving the products a unique combination of high protein intake, with the added benefit of fat-burning even when not working out," Bagi said.
"This line of meal replacement protein-building products can satisfy both the high-performance athlete as well as persons just wishing to replace a meal with a product that will help them burn fat."