Advertise With UsAdvertise on our extensive network of industry websites and newsletters.
Get the PBR newsletterSign up to our free email to get all the latest PBR
news.Bausch + Lomb (B+L), the global eye health company, has unveiled a packaging innovation into the lens care market. B+L has replaced the traditional white HDPE bottle with a clear PET container.
Subscribe to our email newsletter
Bausch + Lomb said that the bottle’s design and development was made possible through a partnership with Amcor Rigid Plastics, a producer of PET packaging and R&D/Leverage, known for its packaging design capabilities.
Bausch + Lomb worked with R&D/Leverage for several years to develop the clear PET bottle with rounded shoulders. Bausch + Lomb and Amcor worked extensively on optimising the bottle’s wall thickness and dimensions, thus providing a comfortable feel and proper squeezing capability for the user.
In the new package, a clear, polyolefin pressure-sensitive label replaces the previous white label and enhances the appealing see-through look. A special texture was added to the bottle design, to facilitate high-speed production and to enhance end-user ergonomics.
The custom PET bottle is also expected to be a key element of Bausch + Lomb’s new renu lens care portfolio. The PET bottle features a snap-on cap and is available in 2oz, 4oz, 8oz, 12oz, and 16oz sizes. Bausch + Lomb said it plans to use the clear PET bottle as a new platform for future lens care products.
The renu fresh bottles are made of a healthcare-approved grade of PET. They are blow molded and then transported directly to a clean room where they are packed and then shipped to Bausch + Lomb.
Daryl DuLong, global product manager of lens care at Bausch + Lomb, said: “The new package had to precisely communicate key product attributes — the feeling of wearing a fresh pair of lenses cushioned in moisture. With R&D/Leverage’s and Amcor’s support, we are changing the industry, which has long been dominated by contact lens solutions packaged in that ubiquitous white bottle and white label — packaging that has grown stale.”