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news.BioGaia has entered into an agreement with Asia United (China) Medical Co. The agreement gives Asia United the exclusive rights to sell BioGaia’s probiotic drops in Mainland China.
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BioGaia said that the launch of the product is estimated at the end of 2011 following relevant local registration which will be taken care of by Asia United.
The products are expected to be sold under the BioGaia brand. About 40% of BioGaia’s sales of finished products are sold under the BioGaia brand or are co-branded.
Dr Lee, director of Asia United, said: “We are very pleased to add this product to our growing business in China and see great potential for this well-documented and innovative product in a growing Chinese probiotics market.
Peter Rothschild, president of BioGaia, said: This is an important first step for us in to China and we are convinced that Asia United is an ideal partner to help us establish our drops in a very large and growing market.”