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news.Canada-based Easton Pharmaceuticals has entered into agreement with BMV Medica, a Mexican regulatory company and distributor of pharmaceutical products, to distribute its 'Viorra' product in Mexico.
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Launch of Viorra in Mexico is expected later in 2014, subject to the regulatory approvals and finalizing the sourcing out of a suitable manufacturing partner.
The company said that discussions with possible manufacturers are well under way and BMV anticipates finalizing a deal shortly.
Easton Pharmaceuticals CEO Carla Pepe said BMV Medica, as previously announced, is the company’s current regulatory consultant for Mexico and other parts of Latin America.
"After extensive discussions Easton has finalized a deal whereby BMV Medica will take over Marketing and Distribution for Viorra," Pepe said.
BMV Medica president Mendoza Vazquez said the company has launched several products in Mexico recently, including pregnancy tests, and several antibiotics.
"BMV is pleased to have obtained the distribution rights to market and sell VIORRA in Mexico. Our market analysis reveals, of the overall 120 million population within Mexico, the potential VIORRA demographic could reach into the tens of millions of women," Vazquez said.
"We have structured what we believe is a well-thought out marketing plan which includes spokespersons, retail channels, and online sales to ensure coverage across all sectors of the market.
"Viorra will be marketed as a premium, feminine daily-use product, and we expect it to perform very well."