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news.NeuroMetrix, a science-based medical device company, has announced that it will reorganize its US sales operations to optimize sales of current products and commercialization of its product pipeline.
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The company will split its US sales operations into three market segments: neurology, neurointerventional, and physician office. The neurology market includes neurologists and physical medicine and rehabilitation physicians. The company will market the Advance NCS/EMG system into this channel.
The neurointerventional market will include neurosurgeons, orthopedic surgeons, pain medicine physicians, and anesthesiologists. The company will market the Advance NCS/EMG System and the Ascend nerve localization system, upon obtaining necessary regulatory approvals, into this channel. The company is developing additional neurointerventional products, including the Andara Oscillating Field Stimulator, which is an investigational device for the treatment of acute spinal cord injury.
The physician office channel will include primary care physicians, internal medicine physicians, endocrinologists, rheumatologists, and occupational medicine physicians. The company will market the NC-stat System into this channel.
Shai Gozani, president and CEO of NeuroMetrix, said: “As we continue to diversify our product offerings, we must also realign our sales operations to effectively distribute and commercialize our products. Our US sales organization currently consists of about 35 sales representatives and managers. Through this reorganization we may modestly increase our number of sales professionals. We expect implementation of this reorganization to be completed over the next few quarters.”