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news.Cadence Pharmaceuticals, a biopharmaceutical company focused on in-licensing, developing and commercialising proprietary product candidates principally for use in the hospital setting, will begin deploying StayinFront on-demand CRM Solution, EdgeRx.
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StayinFront claims that EdgeRx delivers fully featured on-demand CRM and integrated analytics capabilities, while offering the flexibility to access the system online or offline.
StayinFront EdgeRx includes everything an organisation needs to optimise sales efforts and give management critical insight into all the processes needed to achieve the best sales results.
Cadence Pharma Commercial Operation senior director Joe Merkert said that StayinFront EdgeRx will not only enable a quick launch; it will also be a cost-effective platform to support the growth of their organisation over time.
"We believe StayinFront EdgeRx will have an immediate impact on our hospital sales team," Merkert said.
"The integrated analytics will provide the visibility necessary for effective sales management decision-making."
StayinFront Sales vice president Ken Arbadji said that StayinFront EdgeRx perfectly supports product introductions by equipping teams with the functionality and access needed to gain a competitive advantage from the onset of launch activities.