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news.ChromaDex has made its BluScience line of dietary supplements available at more than 8,000 stores of retail drug store chain GNC throughout the US.
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The national chain will be carrying two BluScience SKUs (HeartBlu and EternalBlu) by the end of first quarter of 2012.
Two additional SKUs (MemoryBlu and Blu2Go) will also be carried by the end of second quarter of 2012.
The novel ingredient in BluScience is ChromaDex’s proprietary, patent-pending pterostilbene, branded as pTeroPure.
pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries.
Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols, allowing more time for its antioxidant activities to act claims the company.
ChromaDex marketing vice president Ann Deren-Lewis said the additional retail distribution will complement the existing availability of BluScience at GNC.