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Cyanotech has launched new products for its Nutrex-Hawaii brand that target specific demographics and nutritional goals. The 100% vegetarian products are based on the company’s Hawaiian Spirulina Pacifica, that support cardiovascular, eye and brain health, and boost immunity.
The company claims that each multivitamin is fortified with essential minerals and nutrients to specifically support the health of men, women and seniors. The company has launched three products with the name: Spirulina Pacifica Men’s Multi-Vitamin, Spirulina Pacifica Women’s Multi-Vitamin, and Spirulina Pacifica Senior’s Multi-Vitamin.
Spirulina Pacifica Men’s Multi-Vitamin is said to be a complete multivitamin and mineral base formula fortified for men. The product contains Hawaiian Spirulina Pacifica, Saw Palmetto and Pumpkin Seed to support prostate health, CoQ10 and Phytosterols for heart health, and B Vitamins for energy.
Spirulina Pacifica Women’s Multi-Vitamin is a complete multivitamin and mineral base formula is fortified for women. The product contaims Hawaiian Spirulina Pacifica, Evening Primrose Oil and Omega 3 Fatty Acid/DHA to support women’s and cardiovascular health, plus a high potency Vitamin B Complex for energy and Iron for blood health.
The third, Spirulina Pacifica Senior’s Multi-Vitamin is a complete multivitamin and mineral base formula is fortified for Seniors with Hawaiian Spirulina Pacifica, Turmeric to support cardiovascular health, Ginkgo and Periwinkle for cognitive function and high potency Vitamin B Complex for energy.
Gerald Cysewski, chief science officer of Cyanotech, said: “Each formula was created to work synergistically with Hawaiian Spirulina Pacifica’s key nutrients and support the unique nutritional needs of Men, Women and Seniors. These multivitamins offer consumers a natural whole-food-based source for complete daily nutrition.”
Andrew Jacobson, president and CEO of Cyanotech, said: “This is our first entry outside of the green category and an important part of our growth and education strategy. Over 50% of consumers take a multivitamin daily yet the vast majority is unaware of the nutritional benefits in one serving of Hawaiian Spirulina Pacifica. We are excited about introducing our ingredient into a category that has high consumer awareness, steady retail traffic and positive consumption trends.”
Hawaiian Spirulina Pacifica Multivitamins will be available in fine natural product, health food and supplement stores in the US in January 2010.