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news.Hungary based pharmaceutical company, Gedeon Richter Spain is implementing Cegedim Relationship Management's Customer Relationship Management (CRM) solution, Mobile Intelligence, via SaaS.
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Mobile Intelligence solution allows Gedeon Richter Spain to exercise superior control over spending and commercial operations.
The solution also provides advanced profiling, planning and targeting tools which empower end users with the ability to better identify the customer needs.
Gedeon Richter Spain managing director Ildikó Ozorai said Mobile Intelligence provides the company with a better targeting and segmentation strategies that better align with its commercial objectives.
The company also deploys OneKey, the comprehensive Healthcare Professional (HCP) reference database, and Mobile Intelligence Dashboard Analytics that enables real time analysis of commercial objective achievements and overall performance.
Cegedim Relationship Management is a provider of CRM solutions for life science industries.