US-based health and wellness retailer General Nutrition Centers (GNC) has partnered with Rock Creek Pharmaceuticals, a subsidiary of Star Scientific, to sell Anatabloc through its Internet storefront http://www.gnc.com.
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Anatabloc assists the body’s natural process for regulating inflammation using an alkaloid found in plants and vegetables, in combination with Vitamins A and D3, to help maintain healthy levels of inflammation.
According to Rock Creek, the deal enables GNC to expand Internet presence, together with Anatabloc’s online sales model.
GNC Gold Card members will now be able to purchase Anatabloc for $79.99 during the first seven days of every month.
In addition, Anatabloc Advantage Club members will receive Anatabloc automatically shipped at a cost of $79.99.
GNC focuses on the retail sale of health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet & energy products.