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news.Grunenthal Portugal, a biopharmaceutical company, has deployed Cegedim Relationship Management's Mobile Intelligence for iPad Customer Relationship Management (CRM) Solution.
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Mobile Intelligence features superior 360° view of customer interactions, intuitive Graphical User Interface (GUI) that drives high end user adoption.
In addition, it comprises modules for account objectives and tasks to enable Grunenthal Portugal to better leverage key relationships and manage commercial teams.
Further, the solution’s hierarchical architecture model transforms the company’s account strategies into attainable business goals.
Mobile Intelligence’s global functionality and biopharma-specific design is believed to help Grunenthal enhance its governance over commercial teams and improve stakeholder targeting for sustained and long-term growth, the company said.