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news.HCPlexus has partnered with Healthline Networks, a provider of intelligent health information services, to provide pharmaceutical companies with a solution to inform physicians and patients on modes of treatment and care choices.
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Under the partnership, HCPlexus and Healthline Networks are expected to extend their current advertising networks, as well as the new point-of-care information platform, to provide contextual and direct marketing program offerings to Direct to Physician (DTP) and Direct to Consumer (DTC) pharmaceutical marketers.
Healthline Networks chairman and CEO West Shell said that their partnership with HCPlexus would enable physicians and patients to engage in shared decision-making around health care treatment options, thereby elevating health literacy and compliance.
HCPlexus CEO David Shrier said that their pharmaceutical and payor clients have been demanding one stop shopping for marketing solutions aimed at both HCP and consumer audiences.
"We look forward to offering pharmaceutical companies more opportunities to help physicians and consumers make informed healthcare decisions," Shrier said.