Inergetics launches exclusive partnership and sales distribution agreement with Muscle Maker Grill

The private label shake which is currently shipping, carries the Muscle Maker Grill ’42’ moniker. It comes in three great tasting flavors – Vanilla, Chocolate and Strawberry – and will be available for sale at all 70 Muscle Maker Grill franchises on 1 March 2014.

Under the agreement, Inergetics will supply an estimated 600,000 shakes to Muscle Maker Grill franchises over the next 12 months. Inergetics also worked in partnership with Muscle Maker Grill to develop a custom product design, as well as an online ordering system for its franchisees.

Inergetics CEO Mike James noted the company is delighted to have successfully launched its partnership with Muscle Maker Grill, one of the nation’s fastest growing restaurant franchises dedicated to healthy eating.

"Our teams have worked together to develop a best-in-class protein shake worthy of Muscle Maker Grill’s fitness and health driven customers," said. "We are excited to expand our relationship and accelerate this growth opportunity by introducing new Muscle Maker Grill-branded products in the near future as well," James added.

Sales of Muscle Maker Grill ’42’ will be supported by in-store point of purchase displays and signage to ensure trial.