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news.Inergetics has acquired Whole Products Group's two consumer weight management brands, Bikini Ready and SlimTrim brands.
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The company anticipates launching both the brands into mass market retailers in the first quarter of 2013.
Inergetics CMO Jim Kras said, "The incorporation of our brands allows us to capitalize on our collective strengths to successfully launch and support brands within the diet, sports nutrition and broad line vitamin space."
All the ownership rights of the brands are transferred to Inergetics, the provider of nutritional supplements for the clinical health, sports supplement and mass market.
Inergetics CEO Mike James said, "This acquisition leverages Inergetics’ core capabilities in consumer understanding, innovation, brand building and go-to-market execution to grow both the Bikini Ready and SlimTrim brands for many years to come."