Medifast announced its partnership with The V Foundation for Cancer Research, one of the nation's leading cancer research funding organizations.
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As part of this multi-faceted partnership with The V Foundation, Medifast will fund research grants that explore the link between obesity and cancer and the impact of healthy living on preventing cancer-related diseases.
The partnership will kick off with the Medifast Slam Dunk Contest. Medifast will match clients’ contributions to The V Foundation, which can be made at MedifastNow.com and at corporate Medifast Weight Control Centers from February 10 to March 10, 2014.
Additional events will be announced throughout the year with support from each of Medifast’s distribution channels.
"Partnering with an outstanding organization like The V Foundation for Cancer Research is an extremely proud moment for Medifast, and we are humbled by the opportunity to help make a difference in a way that is very personal to us," said Mike MacDonald, Chairman and Chief Executive Officer of Medifast.
"Our corporate contributions, event partnerships, and client contributions throughout the year combined with our matched funds will help The V Foundation continue their essential and urgent work in finding cures for cancer and builds upon our mission to support healthy living."
"We cannot express how grateful we are that Medifast is making The V Foundation for Cancer Research a priority," said Susan Braun, CEO of The V Foundation for Cancer Research.
"This important partnership with Medifast provides critical support as we work to put an end to cancer. This is a natural fit for our organization, and we are excited to do great work together."