MSC Nutrition partners with Wales & Lions captain to launch its advanced sports nutrition brand

MSC’s full sports nutrition product range is available to purchase online, and sits alongside an interactive expertise facility that gives visitors the opportunity to access to their multidisciplinary panel of experts. Every MSC product is fully traceable and not hidden behind proprietary blends. Each batch is tested to be free of banned substances under the Informed Sport program.

MSC Nutrition performance nutritionist Matt Jones noted in the company’s search for the MSC Nutrition brand ambassador, it determined that an individual who understood health and fitness was critical, but equally important was to find someone with a passion for supporting the ideals of today’s athletes that demand both high performance and clean formulas.

"Whether he’s training for a big match or seeking optimum recovery time, Sam understands the benefits of optimal nutrition and is always looking to achieve the right combination of macro and micronutrients in his diet. It is this dedication that made working with Sam an easy decision," Jones added.