MWV Appoints New Vice President For Global Innovation

MeadWestvaco (MWV) has appointed Alejandro Cedeno as vice president of global innovation. In this new role, Mr Cedeno will be located at MWV’s Center for Packaging Innovation (CPI) in Raleigh, where he will oversee the CPI and will be responsible for implementing and managing an enhanced innovation process across MWV.

Previously, Mr Cedeno was involved in technology, product, process and packaging research and development, as well as brand management and new business development at Procter & Gamble. He worked in several of P&G’s businesses, including Beauty Care, Home Care, Fabric Care and has led product and package design efforts for global and regional brands.

Bruce Thomas, senior vice president of innovation and emerging markets at MWV, said: “MWV’s emphasis on developing innovative packaging solutions has elevated the role and expectations of packaging in the markets we serve. By bringing together our capabilities in consumer insights, creative design, materials science and dispensing solution technologies.

“Alex’s extensive experience working with world-renowned brands and global teams of innovation experts will be a great asset as we work to leverage our expertise to bring even more innovative and differentiated products and services to our targeted markets.”