MWV To Launch Med-Easy In Europe

MeadWestvaco (MWV) has reported the launch of Med-Easy, the company’s medication packaging. Med-Easy is scheduled to launch this September in Europe and will be available for Rx and OTC applications globally.

Reportedly, Med-Easy joins MWV Healthcare’s line of pharmaceutical packaging products designed to improve the consumer experience and maximise supply chain efficiencies.

The company claims Med-Easy is convenient, discrete and easy to use for consumers who need to carry their medication with them.

The company said that Med-Easy’s features benefit not only the patients but also the brand owners and retailers. Med-Easy’s design provides maximum billboard space for additional branding while improving supply chain efficiencies and time saving for retailers.

David Spackman, director of MWV Healthcare, said: “Our research showed that consumers often take medication when they are on the go. It’s common for them to put a couple pills in a pocket or purse for the day. At the same time, consumers don’t want it to be obvious to others when they take medication in public, so we developed a packaging solution that is easy to open, discrete and small enough to carry around, without having to leave the medication information and dosing instructions behind.”