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Naturex develops new dietary supplement concepts

Naturex, an ingredients supplier, has developed a range of drinkable dietary supplement concepts.

The supplementary concepts include: Sharpen Your Mind, Coach Your Body, Balance Your Life and Boost Your Vitality.

The dietary supplements, which contain ingredients from various ranges of natural plant extracts, will be launched at Vitafoods Europe 2013.

The active ingredients are delivered by Naturex’s NAT activ range of botanical extracts, which contain standardised levels of natural vitamins and minerals.

Naturex marketing director Antoine Dauby said, "The use of ingredients that have been EFSA-approved enables supplement companies to use strong branding and communications in their marketing."