One Eleven, ROI² to develop e-sampling products for pharma marketing

One Eleven Software CEO Janet Carlson said the combination of One Eleven’s e-sampling solutions with ROI²’s Sphere of Influence will improve pharmaceutical company targeting of physicians.

"Network Sampling will instead sample based on the influence a physician has within their community and their network. This type of targeting is much more accurate and measures the impact of messaging and sampling in real-time," Carlson added.

ROI² CEO Bonnie Rishell said pharmaceutical companies that use the company’s Influence Vector score understand that the context of relationships is important and can have a greater impact than just decile.

One Eleven Software develops software solutions that connect pharmaceutical companies to healthcare providers, and helps pharma companies improve their sampling efforts.

ROI² provides Influence Intelligence to help pharmaceutical and life sciences companies improve Key Opinion Leader (KOL) targeting and analysis.