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news.Otsuka Pharmaceutical Europe has selected Cegedim Relationship Management, a provider of Life Sciences-specific customer relationship management (CRM) solutions, to deploy its Mobile Intelligence SaaS solution in nine countries.
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The deal covers Mobile Intelligence Key Account Management (KAM), Key Opinion Leader (KOL) and Configuration and Administration Tools.
It also includes OneKey, the healthcare professional database; help desk and training services; and Analyzer for dynamic reporting and actionable analytics.
Furthermore, Mobile Intelligence for iPad is likely to hit the nine countries in early 2012.
Life Sciences companies can execute their market specific commercial strategies from one, central core system through advanced SaaS delivery methodology, robust configuration tools, rich functionality and its hierarchical architecture.