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news.Paladin to be responsible for development, manufacturing and packaging of an oral dissolving teeth whitening film strip in Europe
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Canada-based Paladin Labs and Sylphar have entered into an agreement to develop and market an oral dissolving teeth whitening film strip in Europe.
Under the agreement, Sylphar and Paladin plan to sell their first product in June 2009. Paladin will be responsible for development, manufacturing and packaging of the product. This partnership agreement gives Paladin the opportunity to bring an oral dissolving teeth whitening film strip technology to Europe.
Robin List, CEO of Sylphar, said: We are very happy to commercialize, under our brand name WhizzerTM, the innovative whitening system exploiting Paladin’s high professional nutraceutical & pharmaceutical knowledge. WhizzerTM represents an important opportunity in order to cover a very fast growing consumer need with a unique easy-to-use home whitening program. We strongly believe WhizzerTM has the potential to become in the next months one of most representative brands inside Sylphar’s portfolio.