Pivotal selects Phoenix Healthcare as contract sales force partner

The new partnership includes recruitment and development of contract sales force specializing in medical food sales for lead therapeutic, Vascazen, a therapeutic by Pivotal.

Pivotal Therapeutics president Rachelle MacSweeney said the partnership would mark the commercial launch of Vascazen into the US cardiovascular market.

"Phoenix Healthcare’s proven experience in building successful sales and marketing organizations in Medical Foods uniquely positions them as an excellent strategic partner in our commercialization of Vascazen," MacSweeney added.

Phoenix Healthcare has built sales forces generating in excess of $100m in medical food revenues for its clients, the company said.