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news.Cegedim Relationship Management said Rottapharm Madaus Portugal has expanded its customer relationship management (CRM) solutions with Mobile Intelligence via SaaS for the latter's OTC commercial teams.
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The implementation of the Mobile Intelligence provides Rottapharm Madaus Portugal with a simple and fast order-gathering system that utilizes an intuitive graphical user interface (GUI) with features perfectly suited for field users to drive OTC growth.
Utilizing Mobile Intelligence’s global flexibility, cloud-based technology and field user functionality, Rottapharm Madaus will be able to streamline interactions with stakeholders, and promote rapid progress within Portugal’s OTC market.
Rottapharm Madaus Portugal commercial director Alessandro Micheli said Mobile Intelligence enhances the company’s OTC commercial team’s internal system by providing a comprehensive analysis of field team efficiency and easy management of its new campaigns
"Over the years, our company has formed a lasting partnership with Cegedim Relationship Management as they are a really trusted source for industry leading CRM solutions," Micheli said.