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news.Stallergenes, a provider of sublingual immunotherapy, has selected Veeva CRM, a cloud-based CRM (Customer Relationship Management) solution to support its worldwide sales force.
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Veeva CRM is said to enable improved customer targeting, increased understanding of customer behavior and enhanced coordination of data between the field force, medical affairs and marketing teams.
The company chose the solution from a pool of CRM vendors to support Stallergenes growing international operations.
Stallergenes vice president international operations Cyril Tavier said Veeva’s cloud-based solution will offer high level of flexibility and scalability required to support their expanding operations globally