Usability Sciences Unveils New Intelligent Survey Tool For Pharmacy Websites

Pharmaceutical brands build websites primarily to drive drug adoption. Most importantly, the brands need to know which content areas drive the desired behaviors and which content areas do not. Establishing the link between visitor response to the site and the content that determined their response has heretofore been extremely difficult. Usability Sciences claimed that WebIQ Pharma makes it simple and, compared to the labor-intensive alternatives, extremely cost effective.

The company developed the methodology particularly for the pharmaceutical industry, where brand sites often carry high costs but generate relatively low traffic. It further claims that WebIQ Pharma establishes the link between visitor response to the site and the content that determined their response, compared to the labor-intensive alternatives, extremely cost effective, and can be customized to fit any brand’s needs and preferences in terms of options and pricing.

Jeff Schueler, president of Usability Sciences, said: WebIQ Pharma employs intelligent survey technology and intelligent dashboards in delivering this patented solution. The intelligent survey technology allows the brand to ask questions of site visitors based on where they went on the site and what content they saw. WebIQ Pharma dashboards, rather than deliver more ‘dumb’ data, provide answers to the site’s key business questions.