Innovaro IP Consulting

Innovaro Intellectual Property Consulting identifies IP opportunities, determining the best means to maximise the value from commercially available assets, in order to realise the true value of an IP portfolio.

With our analytical approach to assessing intellectual property, you can realise the true value of your IP portfolio.

Innovaro intellectual property (IP) consulting delivers value through the identification of intellectual property opportunities and execution of IP optimization and exploitation strategies for clients across a wide range of industries.

• IP strategy development
• Catalog your IP inventory and categorise your IP assets
• Understand your IP portfolio’s market value
• Analyse the relationship of your IP to other’s IP in the market
• Leverage (use internally) or exploit (transfer rights to external sources)
• Investigate alternative deal structures, partners and negotiation frameworks to achieve long-term goals

Technology scouting: in-licensing

We assist you with the development of a new product pipeline through the acquisition of proprietary technologies primarily from universities, medical centers, federal research laboratories, select corporations and university incubator programs. We investigate the technology space, map the landscape, and identify the players. With a global network of technology providers, coupled with in-house scientists and researchers we provide you with a costeffective, low-risk means to review and acquire new technologies from research centers around the world. Our licensing professionals can facilitate your negotiations or negotiate agreements on your behalf and we offer a variety of flexible terms and transaction models.

IP exploitation: out-licensing

Our approach is designed to answer three crucial questions and determine the best means to maximize the value from commercially available assets:

1. Is the marketplace accessible? (market viability)
2. Do the assets hold distinctive attributes? (product viability)
3. Do the assets have buyer value? (buyer viability)

Analysis coupled with collaborative planning and execution delivers focused results. Because our model is science-based, the result is a greater probability of high value realisation.

Our science based methodology delivers

• Segmentation of patents by industry application
• Patent mapping against similar technologies across industry segments
• Conflict and gap identification through a comparison to the IP of key competitors
• Identification of strengths and weaknesses of technologies within the patent landscape
• Insights and industry trends
• Market opportunities and barriers to market participation
• Highly relevant related technologies
• IP Valuation
• Target Identification
• Target marketing