Key Opinion Leader Management

Key Opinion Leaders (KOLs) play increasingly important roles in pharmaceutical companies: enhancing the understanding of research and development trends, conducting clinical trials, building product awareness (both pre- and post-launch), aiding decisions surrounding product acceptance (e.g., regulatory/reimbursement) and educating and informing patients. You can gain competitive advantage by identifying, monitoring and engaging with the right stakeholders for your products.

At PharmARC, three critical success factors determine the success of any KOL strategy: it must be well-defined, well-constructed and well-maintained from the outset. We adopt a customised, systematic and holistic approach, one that enables our clients to:

• Identify the right KOLs: We identify, prioritise, segment, profile and validate the right KOLs from all relevant geographies based on their involvement in journal publications, congresses, clinical trials and various affiliations, along with their peer-to-peer interaction
• Undertake detailed profiling: We identify leaders suitable for specific activities based on their areas of interest, specialties and past experience
• Monitor ongoing activity: We keep your KOL database ‘live’ and up-to-date by tracking KOL activity on a continuous basis
• Build long-term relationships: We help you develop healthy, long-term relationships with KOLs and rising stars (advocates and otherwise) through a well-conceived activity planning process

Technology: the final frontier in KOL identification, validation, tracking and management

One of PharmARC’s key differentiators is our ability to integrate analytics and technology – and our KOL offering is no exception. The KOL/Rising Stars database is presented as a global Web-based platform or an MS-Excel application. Both applications are:

• Customised to meet the needs of both global marketing/ medical and affiliates with regard to KOL activity planning
• Equipped with powerful functionalities to support the activity planning process – including such features as advanced search, free text search, dynamic ranking, interaction matrix (collaborations), and prioritisation map (medical vs. marketing-oriented)
• Kept ‘live’ and running through ongoing updates
• Easy to maintain and integrate with current CRM systems
• Scalable with the ability to add other therapeutic areas over time resulting in a consistent KOL platform across global marketing and affiliates