Manufacturers have to ensure that product authenticity is guaranteed. This is the only way to stop counterfeiters in their tracks and prevent fatalities arising from counterfeit medication.
In addition to the dangers to consumers, the increasing losses seen by pharmaceutical companies as a result of counterfeiting also offer strong grounds for a shift in mentality. Serialization systems not only ensure that the integrity of the brand name is protected; they also boost the confidence of patients and pharmacy customers.
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