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news.A leading immune health probiotic brand is bringing new innovation to the cough/cold aisle this month. Culturelle Advanced Immune Defense is the first supplement with a triple action immune boosting formula strengthened by probiotics. The product is now available on shelves at drug, grocery and mass retailers nationwide.
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The new formula is comprised of clinically proven ingredients for immune protection including: EpiCor, a specialized yeast fermentate, Lactobacillus GG, the number one studied probiotic strain backed by over 125 studies focusing on immune health; and Vitamin C and Zinc.*††
"Over 70 percent of your immune system is in your digestive tract, so a healthy and balanced digestive system plays a vital role in maintaining your overall health and well-being," says Dr. Jennifer Wider^, health expert and medical advisor.
"By adding the probiotic to Advanced Immune Defense, Culturelle is offering users the benefit of a clinically proven probiotic††, in combination with the antioxidant action in EpiCor and Vitamin C, giving your immune system an extra boost."*
"As the number one probiotic brand^^, our goal is to provide Culturelle users the most effective supplement to give their immune system extra protection*," says Sara Urbanek, Culturelle brand manager at i-Health, Inc.
"New Advanced Immune Defense adds innovation by going beyond the typical Vitamin C and Zinc, giving consumers the clinically proven ingredients; Lactobacillus GG†† and antioxidant benefit of EpiCor, which will provide a level of advanced immune health protection never seen before in this category."
Each once-a-day serving of Culturelle Advanced Immune Defense comes in a capsule-in-capsule form — a technology that ensures freshness and viability of the probiotic — for easy usage with no need to add water.
Culturelle Advanced Immune Defense is available in the cough/cold aisle at all major food and drug retailers nationwide, including Walmart, Target, CVS, Walgreens and Rite-Aid.