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New fiber therapy in disguise as a chocolate milkshake

GlaxoSmithKline Consumer Healthcare unit Citrucel has announced the launch of a new fiber therapy product that has been developed to taste like a chocolate milkshake.

In an attempt to develop a more appealing alternative to current therapeutic fiber products which some users find difficult to intake, the new Citrucel FiberShake is made from real cocoa that can be added to milk as a tasty drink.

Bulk fiber therapy products are intended to help people who find it difficult to get enough fiber through diet alone. The new Citrucel FiberShake contains the fiber methylcellulose, which is derived from natural plant fiber and doesn’t ferment in the digestive tract. This provides the necessary fiber without causing bloating that other bulk fiber therapies can evoke.

Adults can take Citrucel FiberShake up to three times a day and, for children six to 12 years old, one half the adult dose once a day is recommended.

Citrucel FiberShake also claims to offer additional nutritional benefits when mixed with milk, such as calcium and vitamin D, and can be used as part of a calorie-free diet since it only has 50 calories per scoop and no added sugar.