Prime Therapeutics names new chief marketing officer

As chief marketing officer (CMO), Mr Blumenfield has overall responsibility for Prime’s marketing strategy, product development and other market-related initiatives. He will focus on continuing Prime’s expansion and in helping to enhance the value that Prime delivers to its Blue Cross and Blue Shield clients and employer groups.

Mr Blumenfield was most recently a health and welfare practice leader and principal at Towers Perrin. Mr Blumenfield has received his bachelor’s degree in marketing from Rutgers University and his MBA from the University of Chicago’s Graduate School of Business in behavioral decision making and business Policy.

Tim Dickman, president and CEO of Prime Therapeutics, said: “Steve will be a great asset for enhancing strategic partnerships with our clients. With a healthcare and marketing background that spans 20 years, Steve understands healthcare, the pharmacy space, and Prime’s clients and members. He will help us to partner in ways that will enhance our go-to-market capabilities.”