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news.Align Technology, a manufacturer and marketer of Invisalign, a proprietary method for treating malocclusion, has received regulatory approval from the Japanese Ministry of Health, Labour and Welfare.
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The company may now begin widespread marketing and promotion of Invisalign in Japan, where it has trained approximately 660 Invisalign orthodontists since launching the product there in October, 2005.
Gil Laks, vice president of International, said: “This regulatory approval in Japan is an important milestone and will enable us to engage in more traditional and expansive outreach activities to educate and support dental professionals with the necessary marketing activities needed to build the market for Invisalign in Japan.
“In addition, we can now leverage the strength of the Invisalign brand by targeting prospective patients in Japan with consumer demand creation programs.”