US-based health sciences and regenerative medicine company Cardium Therapeutics' operating unit To Go Brands is set to make its VitaRocks kids vitamins product line available at select Target stores from April 2013.
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The Kids VitaRocks product line features antioxidants, vitamins A, B, C, D and E, as well as calcium, iodine, magnesium, zinc and selenium.
Designed for children of age four and above, the kids line is available in cherryBLAST, grapeGUSHER, the new blueRAZZ, as well as orangeBURST flavors.
Cardium sales and marketing vice president Hanna Wagari said: "Because of our unique manufacturing process, we now have the flexibility to expand the product line into formulas that could include enzymes, electrolytes, amino acids, vitamins and minerals, as well as nutrients, and into other applications including OTC drugs."
VitaRocks products are currently available through retailers such as Whole Foods, Sprouts and Vitamin Shoppe.