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Perrigo inks deal with Ferrara to enter gummy vitamins and dietary supplement market

Ireland-based Perrigo Company's Nutritionals division has signed a supply agreement with Ferrara Candy Company to manufacture store brand gummy vitamins and dietary supplements to be sold at leading retailers across the US.

Under the five-year deal, Perrigo will have exclusivity on a full line of store brand gummy vitamin, mineral and supplement products using Ferrara’s gummy technology and manufacturing capabilities.

The deal will see Perrigo’s expertise in vitamin and dietary supplement formulation, quality assurance, and safety testing combined with Ferrara’s manufacturing capabilities and non-stick gummy technology.

Perrigo chairman and CEO Joseph Papa said: "We are excited to announce the addition of a full assortment of children’s and adult multivitamins, calcium, fiber, heart health and letter vitamins to our store brand portfolio.

"This strategic supplier relationship extends our company’s reach into a financially attractive and expansive gummy market. We look forward to working with Ferrara and are excited to launch new products into this growing nutritional category."

Ferrara’s gummy technology is not only suitable for vitamins and dietary supplements, but also has the potential for other over-the-counter (OTC) products as well.

Ferrara CEO Todd Siwak: "Healthy living has become a bigger focus for more and more Americans, and the application of our gummy technology to vitamins and dietary supplements is another example of Ferrara evolving its offerings to capitalize on this trend."