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news.Grünenthal affiliates in Europe and Australia have selected a single, cloud-based solution, Veeva CRM.
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Grünenthal Europe & Australia Field Force development head Martine Delage said Veeva CRM’s cloud-based platform has the ability of being able to integrate other systems on a common CRM platform.
"And the cloud gives us the insurance of adequate capacity for data storage that server-based systems cannot guarantee," added Delage.
Headquartered in Germany, the Grünenthal Group is an independent, family-owned international research based pharmaceutical company.
Veeva Systems offers cloud-based business solutions for the global life sciences industry.